In the world we live in, where only things that can be marketed and sold are deemed valuable, we lose opportunities to express ourselves authentically. Music has been heavily commoditized, and as a result, many of us feel excluded from participating in this art form. Yet music exists all around us and once we tap into this profound realization, music will be a tool for transformation in our lives. Jurgis Didžiulis, or Jurgis DID, is an award-winning musician who brings the magic of participatory music into boardrooms and conferences to cultivate a sense of belonging between us as human beings. Besides this, he has an MBA, studied political science, and has extensive experience in painting, corporate education, media consulting, and many other social fields.

In today’s episode, which oscillates between a combination of song and a participatory musical experience, Jurgis reflects on how he views music and why he believes it is something that has been stolen from us. We also hear about the value Jurgis places on education and how we can use it to co-create a regenerative future. Near the middle of the conversation, Jurgis plays a song to illustrate the power that music has in shaping our experience and holding space for us. After that, we touch on how he goes about creating his musical experiences and fosters connection. Wrapping up, Jurgis talks about why artists need to help plant ideas about what a different future looks like and he ends with another musical interlude. Check out one of the links below for the full episode.

The conversation took place live on Clubhouse under the Impact Everywhere Club. See upcoming conversations here!

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Key Points From This Episode

Music is a language that so many of us are excluded from because we have been led to believe we are not worthy of being in the space. However, music is not confined to a recording studio; it lives everywhere!

When you realize that music is everywhere, not in a meta sense, but a very literal way, your life, and your experiences will transform completely. Jurgis’s relationship with music has changed because he views music in this way now.

Jurgis uses music to create an interactive experience (in settings like business meetings) and hold space for people to create a sense of community. Because of the music, people are more aware of the energy that they bring to a space.

According to Jurgis, the role of the artist in a regenerative future is planting the seed of what it could look like. Science only takes us so much of the way, and artists bring imagination and inspiration to the people.

Even though Jurgis is not a successful musician by conventional standards, he can make the music he wants and gets to work with people by bringing the warmth of connection into their lives. He adds value that may not be able to be quantitatively measured, but that does not mean it does not exist.


“I think that music has been stolen from us. I think music as a language, music as personal therapy, music as a way of creating collective space has been robbed from us.” — @JurgisDid [0:05:40]

“I think the future is both regenerative and co-created. That means that we have to assume responsibility and if we’re going to assume responsibility for our actions, obviously, then we need to be well informed.” — @JurgisDid [0:10:09]

“My idea is that if you can create a musical interaction, which lays bare and exposed, the reality, the social realities, how we create tribes, how we create social units, how we place the values, beliefs in that vessel, and how that guides the operation of the vessel, for as long as the musical experience lasts, then my friend, you can remove the veil of many and I. You can also effectively show people how to hack those social systems.” — @JurgisDid [0:10:24]

“When we human beings managed to be focused, and very much within the comfort and the security, and the conviction of our values, we can do amazing things together.” — @JurgisDid [0:22:41]

Links Mentioned in Today’s Episode

Benjamin Von Wong
Impact Everywhere
Jurgis DID
Jurgis Didžiulis on Twitter
The Buckminster Fuller Institute
Impact Everywhere — Art as a Technology for Change ft. Adam Roa